Simply put, native advertising is paid content. Articles, infographics, videos, you name it – if a content producer can make it, corporations can buy it and publishing platforms can promote it.

In general terms, they are classified as closed and open adverts.

• The closed are those that are displayed on closed platforms, that is, they can only be viewed by people who have an account on that platform, such as social networks.
• The open ones are those that are spread simultaneously on a multitude of online platforms with the same theme, these have a greater reach than closed ones.

All you have to do is choose the format that best suits your product or service, so to help you make that choice, let’s look at the most popular types of Native ads:

In-feed Units

These are sponsored content that appears in the news feed of social networks or other websites, they appear amongst with other unpaid editorial content.

Sponsored lists

These are Native ads that appear on e-commerce pages lacking editorial content, that is to say, they are displayed amid lists of products or services. A key difference between the Native ads and the rest of the products is that when the user clicks on the Native ad, they are redirected to the advertiser’s page.

Branded content

This is a type of content created and published by third parties but sponsored by a brand.
A clear example are the sponsored posts by the influencers on their social networks or blog who promote the brand from their point of view however, typically a payment by the brand is involved.

Native Display ads

They are like Display ads that you already know but they adapt 100% to the environment in which they are placed, nevertheless are easily perceived as advertising.

Search Results

Similar to product lists, the difference being they appear at the beginning of a search and are based on the user’s keywords. They are considered as native because they appear as if they were organic search results.